QUITO , Ecuador, June 21, 2011 – Quito is preparing itself to host CULTOUR, an international trade show promoting cultural tourism that will take place from June 22 to 24 at the Itchimbía Cultural Center. Participants will include journalists, tour operators and other companies from the private sector – all who specialize in cultural tourism.

This year, Quito will host the third edition of the CULTOUR: Global Heritage & Cultural Travel Exhibition, which will bring together tourism and cultural travel professionals and tourism service providers from more than 22 countries throughout the world.

The goal of the exhibition is to create tourism packages to showcase the wealth of culture, art, history and heritage present in Quito. This is the wider framework of the event, whose purpose is to promote the historical and artistic resources cities that lack other attractions, such as sun and beach.

Cultural tourism is becoming more and more important in Ecuador and throughout the world. This is why the organizers of this important event chose Quito, which was named American Capital of Culture 2011 by the International Bureau of Capitals of Culture (IBOCC) and joins the ranks of the world’s major cities.

Previously, CULTOUR was held in Santiago de Compostela, Spain and Cologne, German, both cities rich in art and culture. This year will be Quito’s turn to showcase its cultural tourist offerings to the businesspeople and alternative tour operators who are drawn to this important international event.

Visitors to CULTOUR will go on a special tour through the city of Quito, visiting its main attractions, the historic city center, churches, museums and traditional barrios. They will also have a chance to meet individuals who are actively maintaining the city’s cultural heritage by practicing ancestral and traditional occupations, such as the San Roque craftsmen.

This event is being held with the decisive support of the Ministry of Tourism and the municipality of Quito through Quito Tourism and the Quito Conventions and Incentives Bureau.

For more information, please visit http://www.cultourfair.com and for further information about Quito, go to http://www.quito.com.ec and visit us on Facebook at Quito Capital of Culture 2011.

Of special note:

CULTOUR will bring together 12 journalists who write about culture from seven countries as well as tour operators and owners of tourism companies from 23 countries: Argentina, Belgium, Brazil, Canada, Chile, Colombia, the Czech Republic, France, Germany, Hungary, Italy, Latvia, Lithuania, Mexico, the Netherlands, Norway, Poland, Portugal, Russia, Spain, Switzerland, Thailand and the United States. There will also be 50 cultural tourism exhibitors from Europe and the Americas.

For more info about the Culture & Tourism in Ecuador visit www.visitecuador.com.ec